Welcome to Hop Forward! We are a beverage consulting firm that specializes in uncovering opportunities and accelerating growth in the AFNA space. With over three decades of sales, training, and national account experience in both the alcohol and cannabis industries, we have a proven track record of success. Our team is dedicated to helping brands and wholesalers increase their sales and reach their full potential. Hop Forward has identified opportunities in the AFNA space and is currently launching the world’s first dedicated training and certification program. Additionally, our consulting team is representing clients in craft beer, THC infused beverages, and cannabis industry data services.