June 27, 2022 by Diana Eberlein, VP of Marketing at SōRSE Technology
We’ve been saying “this is going to be the year for beverage” for years – and it’s yet to reach its full potential. In fact, it’s barely scratched the surface. BDSA reported at BevNET Live that the US cannabis industry is approximately a $28B industry…KEEP READING
March 20, 2022 by Jodi Villa, CEO of Ceria Brewing Company
It’s funny. When your kids are small they think you know everything. Then they become teenagers and they think you know nothing. Finally, as adults, you get a little bit of credibility back. That’s how it was with my now 28-year-old daughter, Catherine.KEEP READING
February 15, 2022 by Taira Daniel from bu’kei agency
As a social media manager, perhaps you have created campaigns in the past for Black History Month, Women’s History Month or Pride, or posted about holidays recognizing marginalized groups of people.KEEP READING
November 9, 2021 by Ginger Bryant & Macai Polansky
Who We Are and What We Do If you’re reading this newsletter, chances are you already know the CBA is a California based industry trade association exclusively focused on cannabis beverage…KEEP READING
October 14, 2021 by Jonathan Purow of Zuber Lawler
Like all other companies, cannabis beverage companies build their brands through blood, sweat and tears. Unfortunately, one of the many inequities that arises from the federal legal issues tied to cannabis is that cannabis brands cannot obtain the same types of…KEEP READING
September 20, 2021 by Sebastian Richard & Dan Marmor of Cann
Stick your arm out fully extended and sweep it back and forth in front of you. Now if you followed that instruction, you are probably cursing my name and questioning…KEEP READING
August 18, 2021 by Evan Eneman and Jim Baudino from Sands Lane
Cannabis beverage is one of the fastest growing verticals in cannabis. Beverages currently represent just over 1% of overall cannabis sales and are poised to grow at a healthy rate over the next several years…KEEP READING
July 12, 2021 by BevZero
With recent trends of holistic wellness and fitness, many young people today are cutting back on their alcohol consumption. This isn’t to say that millennials aren’t consuming alcohol at all, but many people ages 25 to 40 are opting for non-alcoholic alternatives to wine, beer…KEEP READING
June 8, 2021 by House of Saka
More Americans are turning away from alcohol in favor of healthier alternatives. Though COVID-related lockdown restrictions led to brief a surge in sales, alcohol use in the United State is on the decline. Alcohol sales fizzle out In the first quarter of 2020…KEEP READING
May 4, 2021 by Judy Yee
Being a parent without the stress of the pandemic is challenging, and the pandemic has created a significant amount of other challenges that parents and caregivers have needed to work through over the past year. To help cope with some of the stress and anxiety of getting through the day, many parents have either increased their cannabis use, or found a new love of the plant.
There has been an increase in cannabis retailers catering to this audience and many companies focusing on discreet products such as edibles and cannabis-infused drinks that are more easily, and safely, enjoyed at home.
Almost overnight, moms like me found ourselves juggling crazy, virtual school schedules, working from home, taking on the role of caregiver, teacher and earner all at the same time. This experience allowed me to see why parents are turning to cannabis in the pandemic.
The pursuit of being a “good mom” during the pandemic seemed laughable and completely unrealistic. For me, being a parent in the pandemic has been about survival.
If I can end the day getting my daughter through distance learning, cooking something for the family, attending my Zoom meetings and squeezing in some time for myself – like going on a run or even 10 minutes of meditation – I consider the day a huge success.
I try to carve out time in the evenings to enjoy a cannabis beverage as I prepare dinner, which helped me compartmentalize my day – it was like a marker that the work day was winding down and my personal time was ramping up. That structure not only gave me something to look forward to, but also helped me unwind and de-stress while staying alert and functional.
As the CEO of a cannabis beverage company, and someone who started incorporating cannabis into my daily routine before the pandemic, I’m not surprised that parents are turning to it during these tough times. It’s a great way to de-stress, relax, connect with my spouse, get some sleep, feel lighter… the list goes on.
This is the reason why we / Mad Lilly launched Moms for Mary to help destigmatize parents’ responsible cannabis use. It was important for me and my team to support and celebrate fellow moms and dads who are using cannabis, which is why we launched Moms for Mary, a community of moms for moms who are sharing their stories and positive experiences with cannabis.
In the same way that airlines tell you to secure your oxygen mask before helping children and those around you, I believe that responsible cannabis use is a form of self-care which leads to being a better partner and parent. It’s our aim to inspire those who are curious to discover how the plant can improve their overall well-being and contribute to ending the unfair stigma surrounding parents and responsible cannabis usage.
It’s our aim to inspire those who are curious to discover how the plant can improve their overall well-being and contribute to ending the unfair stigma surrounding parents’ and responsible cannabis usage. We invite every mom and dad to share their story!KEEP READING