Thirsty for Cannabis Beverages

June 28, 2022 |by Jim Baudino | Comments Off on Thirsty for Cannabis Beverages | Blog, Business, Industry News | , , , ,

June 27, 2022 by Diana Eberlein, VP of Marketing at SōRSE Technology

We’ve been saying “this is going to be the year for beverage” for years – and it’s yet to reach its full potential. In fact, it’s barely scratched the surface. BDSA reported at BevNET Live that the US cannabis industry is approximately a $28B industry…

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From Engineer to Cannabis Beer CEO

March 20, 2022 |by Jim Baudino | Comments Off on From Engineer to Cannabis Beer CEO | Blog | , , ,

March 20, 2022 by Jodi Villa, CEO of Ceria Brewing Company

It’s funny. When your kids are small they think you know everything. Then they become teenagers and they think you know nothing. Finally, as adults, you get a little bit of credibility back. That’s how it was with my now 28-year-old daughter, Catherine.

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5 Trends for Success in Social Media & Social Equity

February 16, 2022 |by Jim Baudino | 0 Comments | Blog, Business | , , , , , ,

February 15, 2022 by Taira Daniel from bu’kei agency

As a social media manager, perhaps you have created campaigns in the past for Black History Month, Women’s History Month or Pride, or posted about holidays recognizing marginalized groups of people.

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The Cannabis Beverage Association – Advocating for Change

November 9, 2021 |by Jim Baudino | 0 Comments | Blog, Industry News | , , ,

November 9, 2021 by Ginger Bryant & Macai Polansky

Who We Are and What We Do If you’re reading this newsletter, chances are you already know the CBA is a California based industry trade association exclusively focused on cannabis beverage…

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Trademark Issues Facing Cannabis Brands

October 14, 2021 |by Jim Baudino | 0 Comments | Blog, Business, Industry News | , , ,

October 14, 2021 by Jonathan Purow of Zuber Lawler

Like all other companies, cannabis beverage companies build their brands through blood, sweat and tears. Unfortunately, one of the many inequities that arises from the federal legal issues tied to cannabis is that cannabis brands cannot obtain the same types of…

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Tasting is Believing: how ingredients are the key to unlocking the potential of Canna Beverages

September 21, 2021 |by Jim Baudino | 0 Comments | Blog, Industry News | , , ,

September 20, 2021 by Sebastian Richard & Dan Marmor of Cann

Stick your arm out fully extended and sweep it back and forth in front of you. Now if you followed that instruction, you are probably cursing my name and questioning…

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To Drink or Not To Drink? Is Now the Time to Invest in Cannabis Beverages?

August 18, 2021 |by Jim Baudino | 0 Comments | Blog, Industry News | , , , , ,

August 18, 2021 by Evan Eneman and Jim Baudino from Sands Lane

Cannabis beverage is one of the fastest growing verticals in cannabis. Beverages currently represent just over 1% of overall cannabis sales and are poised to grow at a healthy rate over the next several years…

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The Rising Popularity of Nonalcoholic Beverages

July 13, 2021 |by Jim Baudino | 0 Comments | Blog | , , , , ,

July 12, 2021 by BevZero

With recent trends of holistic wellness and fitness, many young people today are cutting back on their alcohol consumption. This isn’t to say that millennials aren’t consuming alcohol at all, but many people ages 25 to 40 are opting for non-alcoholic alternatives to wine, beer…

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Alternative Beverage Opportunities

June 8, 2021 |by Jim Baudino | 0 Comments | Blog | , , ,

June 8, 2021 by House of Saka

More Americans are turning away from alcohol in favor of healthier alternatives. Though COVID-related lockdown restrictions led to brief a surge in sales, alcohol use in the United State is on the decline. Alcohol sales fizzle out In the first quarter of 2020…

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More Parents Are Using Cannabis Than Ever Before

May 4, 2021 |by Jim Baudino | 0 Comments | Blog | , , , , , , , ,

K-Zen’s Mad Lilly created the Moms For Mary Community Blog to help destigmatize parents’ cannabis use

May 4, 2021 by Judy Yee

Being a parent without the stress of the pandemic is challenging, and the pandemic has created a significant amount of other challenges that parents and caregivers have needed to work through over the past year. To help cope with some of the stress and anxiety of getting through the day, many parents have either increased their cannabis use, or found a new love of the plant. 

There has been an increase in cannabis retailers catering to this audience and many companies  focusing on discreet products such as edibles and cannabis-infused drinks that are more easily, and safely, enjoyed at home.

Results from a recent Harris Poll Survey, show that since the start of the pandemic, 52% of parents who had previously used cannabis started or increased their cannabis use. 

Almost overnight, moms like me found ourselves juggling crazy, virtual school schedules, working from home, taking on the role of caregiver, teacher and earner all at the same time. This experience allowed me to see why parents are turning to cannabis in the pandemic.

The pursuit of being a “good mom” during the pandemic seemed laughable and completely unrealistic. For me, being a parent in the pandemic has been about survival. 

If I can end the day getting my daughter through distance learning, cooking something for the family, attending my Zoom meetings and squeezing in some time for myself – like going on a run or even 10 minutes of meditation – I consider the day a huge success.

I try to carve out time in the evenings to enjoy a cannabis beverage as I prepare dinner, which helped me compartmentalize my day – it was like a marker that the work day was winding down and my personal time was ramping up. That structure not only gave me something to look forward to, but also helped me unwind and de-stress while staying alert and functional.

As the CEO of a cannabis beverage company, and someone who started incorporating cannabis into my daily routine before the pandemic, I’m not surprised that parents are turning to it during these tough times. It’s a great way to de-stress, relax, connect with my spouse, get some sleep, feel lighter… the list goes on.

Moms For Mary

This is the reason why we / Mad Lilly launched Moms for Mary to help destigmatize parents’ responsible cannabis use. It was important for me and my team to support and celebrate fellow moms and dads who are using cannabis, which is why we launched Moms for Mary, a community of moms for moms who are sharing their stories and positive experiences with cannabis.

In the same way that airlines tell you to secure your oxygen mask before helping children and those around you, I believe that responsible cannabis use is a form of self-care which leads to being a better partner and parent. It’s our aim to inspire those who are curious to discover how the plant can improve their overall well-being and contribute to ending the unfair stigma surrounding parents and responsible cannabis usage.

It’s our aim to inspire those who are curious to discover how the plant can improve their overall well-being and contribute to ending the unfair stigma surrounding parents’ and responsible cannabis usage. We invite every mom and dad to share their story!

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