June 8, 2021 by House of Saka
More Americans are turning away from alcohol in favor of healthier alternatives. Though COVID-related lockdown restrictions led to brief a surge in sales, alcohol use in the United State is on the decline.
Alcohol sales fizzle out
In the first quarter of 2020, as lockdown restrictions were first put into place, alcohol sales increased by 54%. Yet one year later sales have fallen flat, declining by 1.9%. One report found that alcohol manufacturers were “disproportionately affected by the coronavirus,” and estimates that global alcohol sales won’t rebound until 2024, and that “recovery” in the U.S. might take even longer.
During the same time, the non-alcoholic beverage market grew by leaps and bounds. According to a report by IWSR, a London-based data and intelligence company which tracks worldwide alcohol trends, the no/low alcohol market in the US grew by more than 30% in 2020. By 2025, Global Market Insights projects the global non-alcoholic wine and beer market alone will account for $30 billion in annual sales, growing at a CAGR of seven percent.
No such thing as moderation
While it is generally accepted that alcohol is generally unhealthy, particularly when used heavily, we are just coming to understand how bad for the human body alcohol actually is. An observational conducted by the University of Oxford found a relationship between alcohol use and shrinking brain mass.
Speaking with CNN, the study’s lead author Anya Topiwala, a senior clinical researcher at Oxford, noted that brain volume “reduces with age and more severely with dementia. Smaller brain volume also predicts worse performance on memory testing.”
As the true health effects of alcohol become known, more Americans are seeking out healthier options; but non-alcoholic beverages are not the only alternative. Cannabis has increasingly become a popular alternative to alcohol.
Market Opportunities: cannabis beverages as a healthier alternative
While alcohol sales have floundered during the pandemic, the cannabis industry has flourished. In 2020, global cannabis sales rose 48% to $21.3 billion. Over the five years, the market will swell to more than $90 billion in annual sales. Unlike alcohol, cannabis is far less toxic and carries far fewer health effects.
Also, unlike alcohol, cannabis can be enjoyed in a variety of forms to avoid the negative effects of smoking. With declining alcohol sales, a rise in non-alcoholic beverages and the desire for a healthier alternative, cannabis beverages represent one of the most viable alcohol alternatives. There are far fewer health effects, it is impossible to overdose on, and it closely recreates the “drinking experience.”
Cannabis brands have become increasingly savvy as to how they market their products, aiming their efforts towards alcohol users looking for a healthier alternative. Thanks to advances in emulsion technology, cannabis brands can now create alcohol-free cannabis beverages that taste just like their original alcoholic counterpart.
For example, the luxury-infused cannabis brand House of Saka has redefined the drinking with their award-winning Saka Pink and White alcohol-removed cannabis wines. Their latest foray into beverages aims at redefining the classic cocktail with Saka Spark “Mimosa,” a sparkling cannabis wine boasting Mimosa-strain-specific live resin.
Brands like House of Saka are why cannabis beverages make up one of the fastest segments in the industry. According to MJBizDaily, cannabis beverage sales grew by 40% in 2020. By 2025, sales are expected to reach $2.8 billion. Between the cannabis market, and the dwindling alcohol market, there is a significant opportunity for enterprising brands savvy enough to close the gap.
May 4, 2021 by Judy Yee
Being a parent without the stress of the pandemic is challenging, and the pandemic has created a significant amount of other challenges that parents and caregivers have needed to work through over the past year. To help cope with some of the stress and anxiety of getting through the day, many parents have either increased their cannabis use, or found a new love of the plant.
There has been an increase in cannabis retailers catering to this audience and many companies focusing on discreet products such as edibles and cannabis-infused drinks that are more easily, and safely, enjoyed at home.
Almost overnight, moms like me found ourselves juggling crazy, virtual school schedules, working from home, taking on the role of caregiver, teacher and earner all at the same time. This experience allowed me to see why parents are turning to cannabis in the pandemic.
The pursuit of being a “good mom” during the pandemic seemed laughable and completely unrealistic. For me, being a parent in the pandemic has been about survival.
If I can end the day getting my daughter through distance learning, cooking something for the family, attending my Zoom meetings and squeezing in some time for myself – like going on a run or even 10 minutes of meditation – I consider the day a huge success.
I try to carve out time in the evenings to enjoy a cannabis beverage as I prepare dinner, which helped me compartmentalize my day – it was like a marker that the work day was winding down and my personal time was ramping up. That structure not only gave me something to look forward to, but also helped me unwind and de-stress while staying alert and functional.
As the CEO of a cannabis beverage company, and someone who started incorporating cannabis into my daily routine before the pandemic, I’m not surprised that parents are turning to it during these tough times. It’s a great way to de-stress, relax, connect with my spouse, get some sleep, feel lighter… the list goes on.
This is the reason why we / Mad Lilly launched Moms for Mary to help destigmatize parents’ responsible cannabis use. It was important for me and my team to support and celebrate fellow moms and dads who are using cannabis, which is why we launched Moms for Mary, a community of moms for moms who are sharing their stories and positive experiences with cannabis.
In the same way that airlines tell you to secure your oxygen mask before helping children and those around you, I believe that responsible cannabis use is a form of self-care which leads to being a better partner and parent. It’s our aim to inspire those who are curious to discover how the plant can improve their overall well-being and contribute to ending the unfair stigma surrounding parents and responsible cannabis usage.
It’s our aim to inspire those who are curious to discover how the plant can improve their overall well-being and contribute to ending the unfair stigma surrounding parents’ and responsible cannabis usage. We invite every mom and dad to share their story!KEEP READING
As millions of cannabis consumers prepare to kick back and enjoy 4/20, many are turning to infused beverages to ring in the holiday. As one of the fastest-growing markets in the cannabis industry, infused beverages represent a holy grail for manufacturers: a cannabis product that is both easy to dose and produce consistently. Primed for the national stage, the cannabis beverage market has generated millions of dollars in sales, and billions more in investment.
We wanted to provide you with an overview of the beverage market and examples of the hottest brands in the industry.
2020: The Year of Cannabis Beverages
2020 in particular was a banner year for the cannabis beverage industry. Over the last year, cannabis beverage sales jumped by 40%, from $67.8 million in 2019 to $95.2 million in 2020. Boosting the sales of cannabis beverages is the decline of alcohol sales.
Despite increased sales during the pandemic, alcohol use is declining. Even as bars and restaurants have begun to open back up, alcohol sales continue to dip. As fewer Americans are drinking, cannabis is rapidly becoming America’s new recreational substance. Almost half of all cannabis users have reduced or replaced their alcohol consumption with cannabis. In 2020, cannabis sales increased by 71% and overall purchase sizes increased by 33%.
This consumer adoption has only been accelerated by the COVID-19 pandemic.
According to Marijuana Business Daily, although cannabis beverage sales generally are trending upward, sales only started to spike as soon as COVID-19 lockdown restrictions were put into place. Prior to March 2020, infused beverages sales generated less than $6 million a month. In December, monthly sales started to close in on $10 million.
The Future of Cannabis Beverages is Female
Women are the biggest consumers of cannabis beverages. According to a report by Headset, women outspent men on cannabis beverages in every age category. The vast majority of cannabis beverage purchases (80%) included other cannabis products, compared to around 66% of edibles sales. Preference in dosage to vary state by state. For example, in Washington, consumers prefer 100mg bevers, while California consumers prefer products with less than 12mg. Market-wide, consumers prefer beverages with over 100mg of THC (59.8%), followed by 10mg beverages (18%) and 5mg (19.5%).
Cannabis Beverages: A Market Poised for Growth
The infused cannabis beverage market is expected to continue to grow over the next four years. In addition to the gains made throughout the pandemic, increased legality should help propel growth in the market. According to Grandview Research, the infused cannabis beverage market is projected to grow at a CAGR of 17.8% and reach $2.8 billion by 2025. That’s enough to make anyone pop open a bottle in celebration.
Variety of Products Types
The following is a small fraction of the cannabis infused beverages available in the market today. From high dose shots to low dose cider, there is a beverage for any occasion.
Cann is the world’s first Low-Dose cannabis beverage in a Can(n). Made with 5 all-natural ingredients (Carbonated water, Agave, 100% Fresh Juice, 100% Natural Essential Oils, California Cannabis Extract), Cann provides a lighter, less impactful and more controlled approach to cannabis consumption .(2mg THC & 4mg CBD.) 200+ California Dispensaries (including Eaze.com / MedMen / Apothecarium / Sweet Flower…)
Product Description: Cann is the #1 selling THC-infused beverage in California according to BDS Analytics. Founded by Stanford and Harvard graduates, Cann is reshaping social drinking with their microdosed, non-alcoholic beverages that deliver a perfect, uplifting feeling every time. Vegan, gluten-free, and with only 30-35 calories, each Cann has five all-natural ingredients with a strength that is similar to a beer or glass of wine. There are no artificial sweeteners or flavors, sugar substitutes, or cannabis taste.
4/20 Deal: Use code FOURTWENTY on shop.drinkcann.com – get 20% off 4 or more 6pks of Cann.
Nectr is a zero calorie, zero sugar, vegan, uber-refreshing sparkling water that’s perfect for any time of day or night. At 10mg of THC per bottle, it’s a perfect introduction for the canna-curious or regular cannabis user. It can be found in over a hundred dispensaries across California and at tastethehigh.com/find-us.
Matt’s High Soda created the hottest drink of the year with Cannabis-infused Uncle Arnies Iced Tea Lemonade. According to Headset’s sales data, Uncle Arnies is the fastest selling beverage in California. This cannabis version of an Arnold Palmer is every stoner and bud-tenders favorite. Packing a whopping 100mg of THC, it’s enough to make you take a whole afternoon away from reality. So sip back and relax, it sells out fast but you can check mattshighsoda.com/get-some for the list of available dispensaries.
Malus Hard Cider, from Harmony Craft Beverages, is California’s first cannabis-infused cider that uses live resin to maintain the aromatic profile of terpenes. Brewed from nature, Malus is a deliciously drinkable blend of apple and cannabis flavors. With dry cider and floral notes, Malus Granny Smith OG is fast-acting and sessionable with 3mg of THC and <2mg of CBD per can to make your best high better. Founded by a team of beverage and cannabis experience enthusiasts, Harmony Craft Beverages is inspired by a quintessentially Californian heritage and a new generation of social drinkers. For more information on Harmony Craft Beverages and Malus Hard Cider, including retail locations, visit: HarmonyCraftBeverages.com | Instagram: @harmonycraftbeverages, @drinkmalus.
House of Saka was established with a mission to bring the Saka’s cannabis infused wine tradition into the modern age. Saka WHITE is the color of muted sunlight with mouth-watering aromas of ripe peach, apricot and toasty oak Saka WHTE offers authentic flavors of rich, buttery vanilla and lush tropical fruit balanced with mild acidity and a long, pleasing finish. With 30mg of TCH and 6mg of CBD per bottle (6 mg of THC, and 1mg of CBD per 5oz serving), Saka WHITE delivers a sensual, relaxing high with rapid onset and offset effects for a truly safe, predictable and social cannabis experience. Five servings per bottle. Nonalcoholic. Fewer than 16 calories per glass. You can purchase Saka WHITE and PINK at houseofsaka.com to have it delivered to your front door in the state of California.
Tomato Jane™ by Van Doran Brands is Southern California’s newest way to enjoy brunch. It is a 10 mg ready to drink product. We use the best combination of spices and flavoring to give you a tasty tangy drink. Enjoy the new way to imbibe with a new vibe™ for your next brunch! You can find these cannabis infused beverages in Southern California dispensaries.
S*SHOTS is infused with 100MG of glorious THC and expertly blended with sweet ‘n tangy fruit juices. It builds the vibe with each tasty 10mg THC shot (10 servings per bottle) for a flavor-explosive, full-body-high. Explore both flavors –Watermelon Punch and Lemon Crush– as a shot on their own, or mix it as a delicious mocktail. Order on eaze.com and in select stores listed at s-shots.com/find-us.
Mad Lilly’s Spritzers Mango Passion won 2nd place for infused beverages at the 2021 Emerald Cup. Let your taste buds bloom with the bright and delicious flavors of Mad Lilly Spritzers: Ginger Pear, Passion Fruit Mango, and Raspberry Hibiscus. Each beautiful (and recyclable) bottle is filled with clean ingredients (all-natural fruit juices and sparkling water – no added sugars or preservatives) and infused with a 1:1 ratio of 5mg THC and 5mg CBD for a perfectly balanced, relaxing experience. Order on Eaze.com now and find us in California dispensaries soon.
Viv & Oak is an innovative wine alternative for women and men that love wine but wants to avoid alcohol. We extract the alcohol, and infuse the wine with premium cannabis. Our Shimmering Scarlett (grapes from Zinfandel) with dosing styles of THC 50mg, THC 30mg, THCv 25mg, CBD 25mg (2:1:1) & CBD 100mg THC 4mg per bottle and our Shimmering Blush (grapes from Rose) with dosing styles of THC 50mg& THC 25mg CBD 25mg (1:1) per bottle. With only 3 grams of sugar and 19 calories per glass.
Giving you an elevated social experience, without the hangovers.
You can thank us in the morning!™
Visit us at www.vivandoak.com for retailers near you!
Pabst Labs: The same Blue Ribbon you know and love now comes with a different kind of buzz. This light and refreshing seltzer is made with California grown cannabis, has only 25 calories, 4 grams of sugar and zero ingredients that are hard to pronounce. Each 12oz can has 5mg of THC, or as we call it, the right amount to start having a good time. Thanks to our advanced emulsion technology, powered by Vertosa, our cannabis infused seltzer works quicker than an average edible, and allows for the most efficient absorption into your system, so you won’t be left waiting for hours to feel a buzz. Order now through our Pabst Labs Shop page or visit our Find It page for retailers near you!
Artet is a modern beverage, inspired by tradition. Unlike traditional aperitifs, Artet is non-alcoholic and cannabis infused. Each batch is a blend of cannabis and eight botanicals that work in harmony to make Artet delicious on the rocks, intriguing when mixed, and always enjoyed in good company. Born out of a backyard BBQ in Los Angeles, Rosemary Jane quickly became a favorite among Artet drinks. The warming notes of Artet working in harmony alongside a blend of italian grapefruit juice, young rosemary simple syrup, and sparkling water. Each can has 5 mg of THC and 5mg of CBD. You can find stores near you to purchase Artet at iheartjane.com.KEEP READING
More and more people want their drinks cannabis-infused. That’s one message entrepreneurs are finding easy to swallow in the pandemic.KEEP READING