CBA Blog

Trademark Issues Facing Cannabis Brands

October 14, 2021 by Jonathan Purow from Zuber Lawler
Like all other companies, cannabis beverage companies build their brands through blood, sweat and tears. Unfortunately, one of the many inequities that arises from the federal legal issues tied to cannabis is that cannabis brands cannot obtain the same types of trademark protection that non-cannabis brands have...

Tasting is Believing: how ingredients are the key to unlocking the potential of Canna Beverages

September 21, 2021 by Cann
As an ever increasingly CPG driven consumer enters the cannabis space, beverages represent the lowest barrier to trial and the simplest introduction to the plant in general. Though if we want to ensure our new-to-cannabis consumers don’t leave beverage behind as their horizons expand, the ingredient lists must be at the standard of traditional beverages forward thinking brands...

To Drink or Not to Drink? Is Now the Time to Invest in Cannabis Beverages?

August 18, 2021 by Sands Lane
Cannabis beverage is one of the fastest growing verticals in cannabis. Beverages currently represent just over 1% of overall cannabis sales and are poised to grow at a healthy rate over the next several years as the format becomes more ubiquitous and desirable. Now may be the best time to invest and get ahead of the curve...

The Rising Popularity of Nonalcoholic Beverages

July 12, 2021 by BevZero
With recent trends of holistic wellness and fitness, many young people today are cutting back on their alcohol consumption. The nonalcoholic category is growing fast...

Alternative Beverage Opportunities

June 8, 2021 by House of Saka
More Americans are turning away from alcohol in favor of healthier alternatives. Though COVID-related lockdown restrictions led to brief a surge in sales, alcohol use in the United State is on the decline...

More Parents Are Using Cannabis Than Ever Before

May 4, 2021 by Judy Yee of KZen
Being a parent without the stress of the pandemic is challenging, and the pandemic has created a significant amount of other challenges that parents and caregivers have needed to work through over the past year. To help cope with some of the stress and anxiety of getting through the day, many parents have either increased their cannabis use, or found a new love of the plant...

COVID led to a $2 Billion Projection for Cannabis Infused Beverages

March 15, 2021 by Cynthia Salarizadeh
More and more people want their drinks cannabis-infused. That's one message entrepreneurs are finding easy to swallow in the pandemic.
The year 2020 may go down as the worst in memory, but not for cannabis beverage manufacturers and brands.

4/20 Holiday Beverage Buyers’ Guide

April 20, 2021 by CBA Staff
As millions of cannabis consumers prepare to kick back and enjoy 4/20, many are turning to infused beverages to ring in the holiday. As one of the fastest-growing markets in the cannabis industry, infused beverages represent a holy grail for manufacturers: a cannabis product that is both easy to dose and produce consistently...

Welcome to the Cannabis Beverage Association!

January 1, 2021 by Macai Polansky
Thank you for signing up for our newsletter. The Cannabis Beverage Association (CBA) has made tremendous strides since its inception in 2019. We started as a small group of passionate...

Industry News

Designing the Future of Infused Products

Vertosa recognizes the potential, as well as the enormous responsibility, of creating the next generation of cannabis infused products. Never settling for ‘good enough’, we have our eyes on the future of the food & beverage industry, constantly pursuing innovation in order to lift all ships.


While the cannabis-infused beverage category is expanding rapidly, product awareness and brand awareness lag behind, according to a survey of 1,000 U.S. cannabis consumers fielded July 2nd through July 16th, 2020 by consumer insights firm SoapBoxSample.

With Alcohol Consumption Down Among Millennials, Big Businesses See Opportunities for THC-Infused Beverages

Two trends—legal cannabis markets expanding and millennials drinking less—are converging, with major implications for both the cannabis and alcoholic beverage industries, and perhaps society more generally, if cannabis gradually supplants alcohol as the intoxicant of choice. (Fiorello Agency)

Northern California cannabis industry abuzz with beverage innovation

It’s forecast to be an $8 billion segment this decade. As infused wine, beer, sparkling water and mocktail packs come to market, North Bay firms say they’re facing frustrating regulations. (North Bay Business Journal)

Scale Your Cannabis Company like a Pro with Two Essential Tactics

Scaling a cannabis company is challenging work on the best day. On the worst days it can feel almost insurmountable, as if your business will live or die not on its own merits, but on timing and outside circumstances.

THC-Infused Tonics Find Their Place in Cannabis Beverage Market in 2020

Cannabis-infused beverages may only represent a small portion of the overall legal market in the U.S. and Canada now, but there are several reasons to believe that may change, and quickly.

How to Choose the Right Co-Manufacturer for Your Infused Product

Launching a new product is exciting, but for a small business it can also be a significant challenge. Everywhere you turn, the stakes are high – and finding a responsive external or co-manufacturer can be the difference between launching on time and putting a project on hold.

Best Practices for Labeling Infused Products

Thanks to cutting-edge technology, ambitious entrepreneurs and an increasingly receptive and open-minded consumer base, infused products (both THC and CBD) have become a major sector of the cannabis marketplace, as well as within the health, beauty, and food & beverage markets.

Are Cannadrinks the Least Intimidating Intro to Weed?

Getting into consuming marijuana is hardly a plug-and-play scenario. There’s the lingo, etiquette, hacks, and most often, patience. Sublinguals melt away or need to be held in your mouth, and even perfectly dosed edibles still impart worry about getting too high to the uninitiated. (thrillist)

Vertosa Partners with Pabst Labs to Debut Pabst Blue Ribbon Cannabis-Infused Seltzer

OAKLAND, CA (October 19, 2020) – PRESS RELEASE – Hemp and cannabis infusion technology company Vertosa has announced it has teamed with Pabst Labs, the newly formed licensed cannabis company..