January 23, 2023 by CBA Staff

The Cannabis Beverage Association held its first Town Hall for 2023 to provide members an update on the organization and direction for 2023.

November 16, 2022 by CBA Staff

The Cannabis Beverage Association (CBA) Board of Directors elects a new President, Diana Eberlein of SōRSE Technology, and Secretary, Jon Purow of Zuber Lawler.

Oct 3, 2022 by Diana Eberlein, VP of Marketing at SōRSE Technology

It was such an honor to represent the Cannabis Beverage Association and my fellow members who come together to bring awareness to the organization’s initiatives that will make cannabis beverages more accessible and safer for consumers.

June 27, 2022 by Diana Eberlein, VP of Marketing at SōRSE Technology

We’ve been saying “this is going to be the year for beverage” for years – and it’s yet to reach its full potential. In fact, it’s barely scratched the surface. BDSA reported at BevNET Live that the US cannabis industry is approximately a $28B industry…

March 20, 2022 by Jodi Villa, CEO of Ceria Brewing Company

It’s funny. When your kids are small they think you know everything. Then they become teenagers and they think you know nothing. Finally, as adults, you get a little bit of credibility back. That’s how it was with my now 28-year-old daughter, Catherine.

February 15, 2022 by Taira Daniel from bu’kei agency

As a social media manager, perhaps you have created campaigns in the past for Black History Month, Women’s History Month or Pride, or posted about holidays recognizing marginalized groups of people.

November 9, 2021 by Ginger Bryant & Macai Polansky

Who We Are and What We Do If you’re reading this newsletter, chances are you already know the CBA is a California based industry trade association exclusively focused on cannabis beverage…

October 14, 2021 by Jonathan Purow of Zuber Lawler

Like all other companies, cannabis beverage companies build their brands through blood, sweat and tears. Unfortunately, one of the many inequities that arises from the federal legal issues tied to cannabis is that cannabis brands cannot obtain the same types of…

September 20, 2021 by Sebastian Richard & Dan Marmor of Cann

Stick your arm out fully extended and sweep it back and forth in front of you. Now if you followed that instruction, you are probably cursing my name and questioning…

August 18, 2021 by Evan Eneman and Jim Baudino from Sands Lane

Cannabis beverage is one of the fastest growing verticals in cannabis. Beverages currently represent just over 1% of overall cannabis sales and are poised to grow at a healthy rate over the next several years…

July 12, 2021 by BevZero

With recent trends of holistic wellness and fitness, many young people today are cutting back on their alcohol consumption. This isn’t to say that millennials aren’t consuming alcohol at all, but many people ages 25 to 40 are opting for non-alcoholic alternatives to wine, beer…

June 8, 2021 by House of Saka

More Americans are turning away from alcohol in favor of healthier alternatives. Though COVID-related lockdown restrictions led to brief a surge in sales, alcohol use in the United State is on the decline. Alcohol sales fizzle out In the first quarter of 2020…