CBA Blog

From Engineer to Cannabis Beer CEO

March 20, 2022 by Jodi Villa, CEO of Ceria Brewing Company It’s funny. When your kids are small they think you know everything. Then they become teenagers and they think you know nothing. Finally, as adults, you get a little bit of creditability back. That’s how it was with my […]

5 Trends for Success in Social Media & Social Equity

February 15, 2022 by Taira Daniel from bu’kei agency As a social media manager, perhaps you have created campaigns in the past for Black History Month, Women’s History Month or Pride, or posted about holidays recognizing marginalized groups of people. That’s all a great start. These campaigns and posts suggest […]

The Cannabis Beverage Association – Advocating for Change

November 9, 2021 by Ginger Bryant & Macai Polansky Who We Are and What We Do  If you’re reading this newsletter, chances are you already know the CBA is a California based industry trade association exclusively focused on cannabis beverage.  Now if we drill down a bit you may, or […]

Trademark Issues Facing Cannabis Brands

October 14, 2021 by Jonathan Purow of Zuber Lawler Like all other companies, cannabis beverage companies build their brands through blood, sweat and tears.  Unfortunately, one of the many inequities that arises from the federal legal issues tied to cannabis is that cannabis brands cannot obtain the same types of […]

Tasting is Believing: how ingredients are the key to unlocking the potential of Canna Beverages

September 20, 2021 by Sebastian Richard & Dan Marmor of Cann Stick your arm out fully extended and sweep it back and forth in front of you. Now if you followed that instruction, you are probably cursing my name and questioning why you didn’t ask any questions up front, for […]

To Drink or Not To Drink? Is Now the Time to Invest in Cannabis Beverages?

August 18, 2021 by Evan Eneman and Jim Baudino from Sands Lane Cannabis beverage is one of the fastest growing verticals in cannabis. Beverages currently represent just over 1% of overall cannabis sales and are poised to grow at a healthy rate over the next several years as the format […]

The Rising Popularity of Nonalcoholic Beverages

July 12, 2021 by BevZero With recent trends of holistic wellness and fitness, many young people today are cutting back on their alcohol consumption. This isn’t to say that millennials aren’t consuming alcohol at all, but many people ages 25 to 40 are opting for non-alcoholic alternatives to wine, beer […]

Alternative Beverage Opportunities

June 8, 2021 by House of Saka More Americans are turning away from alcohol in favor of healthier alternatives. Though COVID-related lockdown restrictions led to brief a surge in sales, alcohol use in the United State is on the decline.  Alcohol sales fizzle out In the first quarter of 2020, […]

More Parents Are Using Cannabis Than Ever Before

K-Zen’s Mad Lilly created the Moms For Mary Community Blog to help destigmatize parents’ cannabis use May 4, 2021 by Judy Yee Being a parent without the stress of the pandemic is challenging, and the pandemic has created a significant amount of other challenges that parents and caregivers have needed […]

4/20 Holiday Beverage Buyers’ Guide

As millions of cannabis consumers prepare to kick back and enjoy 4/20, many are turning to infused beverages to ring in the holiday. As one of the fastest-growing markets in the cannabis industry, infused beverages represent a holy grail for manufacturers: a cannabis product that is both easy to dose […]

Life’s Better Chilled with Olala

Rooted in Science Olala cannabis-infused craft sodas first launched in 2015 in Washington state inspired by Lehua Brands’ Founder and Chief Scientific Officer Randy Reed’s (@marlin_rando) Hawaiian heritage and values of loving your life, what you do, and the people that you serve. In the early days of legalization, the […]

Welcome to the Cannabis Beverage Association!

The Cannabis Beverage Association (CBA) has made tremendous strides since its inception in 2019. We started as a small group of passionate cannabis-beverage entrepreneurs and business operators who recognized the potential of the infused-beverage category, but also saw and experienced many severe challenges that would stifle the category’s growth. Some […]