CBA Blog

The Wild West of Cannabis Beverages: Minnesota

May 23, 2023 by Diana Eberlein

CBA President Recaps Her Recent Trip to the Land of 10,000 Lakes

How Women are Ruling the Cannabis Beverage Industry

March 15, 2023 by CBA Staff

As the cannabis beverage industry continues to see tremendous growth, women are leading the charge in this new and exciting field, paving the way for innovative products and creating a more inclusive market.

CBA January Town Hall Recap

January 23, 2023 by CBA Staff

The Cannabis Beverage Association held its first Town Hall for 2023 to provide members an update on the organization and direction for 2023.

PRESS RELEASE: The Cannabis Beverage Association Elects New Leadership to Focus on the Growth of the Infused Beverage Segment

November 16, 2022 by CBA Staff

The Cannabis Beverage Association (CBA) Board of Directors elects a new President, Diana Eberlein of SōRSE Technology, and Secretary, Jon Purow of Zuber Lawler.

MJ Unpacked, Unpacked

Oct 3, 2022 by Diana Eberlein, VP of Marketing at SōRSE Technology

It was such an honor to represent the Cannabis Beverage Association and my fellow members who come together to bring awareness to the organization’s initiatives that will make cannabis beverages more accessible and safer for consumers.

Thirsty for Cannabis Beverages

June 27, 2022 by Diana Eberlein, VP of Marketing at SōRSE Technology

We’ve been saying “this is going to be the year for beverage” for years – and it’s yet to reach its full potential. In fact, it’s barely scratched the surface. BDSA reported at BevNET Live that the US cannabis industry is approximately a $28B industry…

From Engineer to Cannabis Beer CEO

March 20, 2022 by Jodi Villa, CEO of Ceria Brewing Company

It’s funny. When your kids are small they think you know everything. Then they become teenagers and they think you know nothing. Finally, as adults, you get a little bit of credibility back. That’s how it was with my now 28-year-old daughter, Catherine.

5 Trends for Success in Social Media & Social Equity

February 15, 2022 by Taira Daniel from bu’kei agency

As a social media manager, perhaps you have created campaigns in the past for Black History Month, Women’s History Month or Pride, or posted about holidays recognizing marginalized groups of people.

The Cannabis Beverage Association – Advocating for Change

November 9, 2021 by Ginger Bryant & Macai Polansky

Who We Are and What We Do If you’re reading this newsletter, chances are you already know the CBA is a California based industry trade association exclusively focused on cannabis beverage…

Trademark Issues Facing Cannabis Brands

October 14, 2021 by Jonathan Purow of Zuber Lawler

Like all other companies, cannabis beverage companies build their brands through blood, sweat and tears. Unfortunately, one of the many inequities that arises from the federal legal issues tied to cannabis is that cannabis brands cannot obtain the same types of…

Tasting is Believing: how ingredients are the key to unlocking the potential of Canna Beverages

September 20, 2021 by Sebastian Richard & Dan Marmor of Cann

Stick your arm out fully extended and sweep it back and forth in front of you. Now if you followed that instruction, you are probably cursing my name and questioning…

To Drink or Not To Drink? Is Now the Time to Invest in Cannabis Beverages?

August 18, 2021 by Evan Eneman and Jim Baudino from Sands Lane

Cannabis beverage is one of the fastest growing verticals in cannabis. Beverages currently represent just over 1% of overall cannabis sales and are poised to grow at a healthy rate over the next several years…