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CBA Blog

COVID led to a $2 Billion Projection for Cannabis Infused Beverages

More and more people want their drinks cannabis-infused. That's one message entrepreneurs are finding easy to swallow in the pandemic.
The year 2020 may go down as the worst in memory, but not for cannabis beverage manufacturers and brands.

Welcome to the Cannabis Beverage Association!

Thank you for signing up for our newsletter. The Cannabis Beverage Association (CBA) has made tremendous strides since its inception in 2019. We started as a small group of passionate...

Industry News

How to Choose the Right Co-Manufacturer for Your Infused Product

Launching a new product is exciting, but for a small business it can also be a significant challenge. Everywhere you turn, the stakes are high – and finding a responsive external or co-manufacturer can be the difference between launching on time and putting a project on hold.

Best Practices for Labeling Infused Products

Thanks to cutting-edge technology, ambitious entrepreneurs and an increasingly receptive and open-minded consumer base, infused products (both THC and CBD) have become a major sector of the cannabis marketplace, as well as within the health, beauty, and food & beverage markets.

Are Cannadrinks the Least Intimidating Intro to Weed?

Getting into consuming marijuana is hardly a plug-and-play scenario. There’s the lingo, etiquette, hacks, and most often, patience. Sublinguals melt away or need to be held in your mouth, and even perfectly dosed edibles still impart worry about getting too high to the uninitiated. (thrillist)

Designing the Future of Infused Products

Vertosa recognizes the potential, as well as the enormous responsibility, of creating the next generation of cannabis infused products. Never settling for ‘good enough’, we have our eyes on the future of the food & beverage industry, constantly pursuing innovation in order to lift all ships.


While the cannabis-infused beverage category is expanding rapidly, product awareness and brand awareness lag behind, according to a survey of 1,000 U.S. cannabis consumers fielded July 2nd through July 16th, 2020 by consumer insights firm SoapBoxSample.

With Alcohol Consumption Down Among Millennials, Big Businesses See Opportunities for THC-Infused Beverages

Two trends—legal cannabis markets expanding and millennials drinking less—are converging, with major implications for both the cannabis and alcoholic beverage industries, and perhaps society more generally, if cannabis gradually supplants alcohol as the intoxicant of choice. (Fiorello Agency)

Northern California cannabis industry abuzz with beverage innovation

It’s forecast to be an $8 billion segment this decade. As infused wine, beer, sparkling water and mocktail packs come to market, North Bay firms say they’re facing frustrating regulations. (North Bay Business Journal)

Scale Your Cannabis Company like a Pro with Two Essential Tactics

Scaling a cannabis company is challenging work on the best day. On the worst days it can feel almost insurmountable, as if your business will live or die not on its own merits, but on timing and outside circumstances.

THC-Infused Tonics Find Their Place in Cannabis Beverage Market in 2020

Cannabis-infused beverages may only represent a small portion of the overall legal market in the U.S. and Canada now, but there are several reasons to believe that may change, and quickly.

Vertosa Partners with Pabst Labs to Debut Pabst Blue Ribbon Cannabis-Infused Seltzer

OAKLAND, CA (October 19, 2020) – PRESS RELEASE – Hemp and cannabis infusion technology company Vertosa has announced it has teamed with Pabst Labs, the newly formed licensed cannabis company..