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Industry Articles

Northern California cannabis industry abuzz with beverage innovation

It’s forecast to be an $8 billion segment this decade. As infused wine, beer, sparkling water and mocktail packs come to market, North Bay firms say they’re facing frustrating regulations. (North Bay Business Journal)

Are Cannadrinks the Least Intimidating Intro to Weed?

Getting into consuming marijuana is hardly a plug-and-play scenario. There’s the lingo, etiquette, hacks, and most often, patience. Sublinguals melt away or need to be held in your mouth, and even perfectly dosed edibles still impart worry about getting too high to the uninitiated. (thrillist)

With Alcohol Consumption Down Among Millennials, Big Businesses See Opportunities for THC-Infused Beverages

Two trends—legal cannabis markets expanding and millennials drinking less—are converging, with major implications for both the cannabis and alcoholic beverage industries, and perhaps society more generally, if cannabis gradually supplants alcohol as the intoxicant of choice. (Fiorello Agency)

Designing the Future of Infused Products

Vertosa recognizes the potential, as well as the enormous responsibility, of creating the next generation of cannabis infused products. Never settling for ‘good enough’, we have our eyes on the future of the food & beverage industry, constantly pursuing innovation in order to lift all ships.


While the cannabis-infused beverage category is expanding rapidly, product awareness and brand awareness lag behind, according to a survey of 1,000 U.S. cannabis consumers fielded July 2nd through July 16th, 2020 by consumer insights firm SoapBoxSample.

Best Practices for Labeling Infused Products

Thanks to cutting-edge technology, ambitious entrepreneurs and an increasingly receptive and open-minded consumer base, infused products (both THC and CBD) have become a major sector of the cannabis marketplace, as well as within the health, beauty, and food & beverage markets.

How to Choose the Right Co-Manufacturer for Your Infused Product

Launching a new product is exciting, but for a small business it can also be a significant challenge. Everywhere you turn, the stakes are high – and finding a responsive external or co-manufacturer can be the difference between launching on time and putting a project on hold.

Scale Your Cannabis Company like a Pro with Two Essential Tactics

Scaling a cannabis company is challenging work on the best day. On the worst days it can feel almost insurmountable, as if your business will live or die not on its own merits, but on timing and outside circumstances.