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About Us


The Cannabis Beverage Association (CBA) was formed by cannabis industry leaders who are pushing the boundaries of how we consume cannabis products. Through industry leading best practices and policy reform, we intend to revolutionize how cannabis is consumed. 

The CBA provides a neutral forum in which members regularly meet to discuss common issues and establish best practices that elevate the industry as a whole. The CBA serves as liaison between the industry, government and the public, and provides a unified voice in legislative and regulatory matters. As the voice for the cannabis beverage industry, the CBA board includes legislative, scientific, technical, regulatory, legal and communications experts who effectively represent the interests of members.

We are committed to our community – The CBA works with its members and the greater industry to uphold the following in the beverage community.

  • Diversity and Equality
  • Inclusiveness
  • Reliability
  • Testing & Safety
  • Trust in Manufacturing
  • Safe Access

Purpose, Mission and Vision

Our Purpose

We believe in the power of infused beverages to de-stigmatize and broaden cannabis use.

Our Mission

Our mission is to unite cannabis beverage stakeholders and advance the collective interests of the industry through advocacy and education, providing an alternative method of consuming cannabis in a socially acceptable manner with products that provide a safe and enjoyable experience for consumers.

Our Vision

We aspire to a world where cannabis is federally legal, access is not restricted and beverages are the leading method of cannabis consumption.


The CBA Believes In:


Sensible Regulation

Regulations that protect the consumers and business operators alike, but allow enough freedom for businesses and the industry to prosper.


Ongoing Education

Keeping manufacturers, policy makers, and consumers up to date on the latest and most important information relevant to the manufacturing and consumption of cannabis-infused beverages.

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Increasing Access

Cannabis beverages allow consumers to enjoy cannabis in a form they’re familiar & comfortable with. We believe that cannabis-infused beverages should be available beyond the tradition grab-n-go dispensary. The future should include onsite consumption at events, such as lounges, cafe’s and even nightclubs & bars.

Core Values

The CBA core values are what we embody as representatives of the cannabis beverage industry.


We are accepting of all and willing to engage in conversation


We are true to our values and believe in our purpose


Without trust, there is no CBA


We are available and willing to listen


We are changing the beverage industry

Board Members

The Parent Co

The Parent Company (TPCO Holding Corp.) (NEO: GRAM.U, GRAM.WT.U) (OTCQX: GRAMF; OTC PINK: GRMWF) is California’s leading vertically integrated cannabis company combining best-in-class operations with leading voices in popular culture and social impact. The Parent Company brings together global icon and entrepreneur Shawn “JAY-Z” Carter, entertainment powerhouse ROC NATION, California’s leading direct-to-consumer platform CALIVA, and […]


Spacestation specializes in turnkey contract manufacturing and distribution solutions that enable companies of all sizes to effectively develop a cannabis-infused beverage and take their new product to market. By combining modern strategies and systems with cutting-edge facilities and innovative technology, we create the most premium cannabis-infused consumable products on the […]

Pabst Labs

Pabst Labs Charles Barlick Director of Production  


House of Saka, Inc. a producer of luxury infused products targeting the emerging female consumer. Our innovative product portfolio is anchored by Saka WHITE and Saka PINK our award-winning, alcohol-free, cannabis-infused wines from Napa Valley. Website: Tracey Mason Co-Founder and CEO +1 (707) 812-2490 Contact Bio A seasoned […]

Sands Lane Ventures

At Sands Lane, we build purposeful brands that positively influence how the world engages with cannabis and other emerging markets. We are a team of leading minds from the worlds of entertainment, fashion, food, media and cannabis. We believe brands, when conceived with intelligence and imagination, have the power to […]

K-Zen Beverages

Founded in 2018, K-Zen is a maker of cannabis-infused drinks committed to normalizing cannabis and inspiring new ways for consumers to enjoy its benefits. Its mission is to create a portfolio of cannabis beverage brands that people love and trust by delivering consistent formulas, great-tasting flavors and rapid, predictable effects. […]


The world’s first low-dose cannabis beverage that actually tastes delicious! With 2mg of THC and 4mg of CBD, Cann is designed to be enjoyed a few at a time. With 5 all natural ingredients, nothing artificial and only 30-35 ingredients Cann is eminently sessionable with zero threat of a hangover […]


Vertosa is the cannabis and hemp infusion technology company that creates industry-leading active ingredients for infused product makers. Their patent pending nano- and micro-emulsions are carefully designed for the specific needs of each customer, with pre-suspended aqueous solutions that create incredibly homogeneous and stable products while maximizing bioavailability, clarity, and […]


BevZero provides innovative solutions and streamlined supply processes for non-alcoholic and cannabis-infused beer, wine, and cider. We provide the highest quality alcohol-free beverages to our clients, eliminating their need for costly infrastructure and equipment, navigating complex regulations and licensing processes, and extensive development work. Website: Debbie Novograd CEO & President