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The Rising Popularity of Nonalcoholic Beverages

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The Rising Popularity of Nonalcoholic Beverages

July 13, 2021 | Jim Baudino | Blog

July 12, 2021 by BevZero

With recent trends of holistic wellness and fitness, many young people today are cutting back on their alcohol consumption. This isn’t to say that millennials aren’t consuming alcohol at all, but many people ages 25 to 40 are opting for non-alcoholic alternatives to wine, beer and cocktails. The nonalcoholic category is growing fast: according to Dieline, “millennials and Gen Zers are drinking less, while the World Health Organization (WHO) reports that, worldwide, the rate of alcohol drinkers fell by nearly 5%. Nonalcoholic beer sales have also grown an average of 3.9% for the past five years.”

 

BevZero provides innovative solutions for non-alcoholic and cannabis-infused beverages through a process called de-alcoholization. De-alcoholization simply reduces or eliminates alcohol content in traditionally alcoholic beverages. Many brands today are using this process to lower the alcohol content and add in a different type of buzz. Malus, a THC infused cider, uses de-alcoholization before infusing cannabis in their product. 

 

“The food and beverage industry is all about bringing people together. We provide services that allow for an inclusive environment for everyone–whether you’re drinking or not,” said Debbie Novograd, CEO of BevZero. 

 

With the demand for alternatives to alcohol, the nonalcoholic beverage industry has made major strides in providing quality products in recent years. Over the last few years, nonalcoholic beer has become an increasingly popular alternative to traditional beer, with increased options and more robust flavors.

 

THC infused beverages are currently a small segment of the cannabis industry, but are the fastest growing category, growing 40% year over year, according to recent Headset data. It’s no secret why–they are precisely dosed and are often low in sugar and calories. For those opting out of alcohol for health reasons, THC infused beverages may be an optimal alternative. These drinkables are also typically absorbed faster than edibles because they are consumed sublingually and digested faster in the stomach lining as opposed to the liver. 

 

Ready to try a new nonalcoholic beverage? Check out some of our favorite non-alcoholic and THC infused beverages below. 

 

Malus

Malus, the first brand from Harmony Craft Beverages, is a cannabis-infused cider that is perfect for summer. It’s a great option for craft beer and cider lovers–not too sweet, hoppy and full of flavor. The cider is sativa dominant, so its effects are happy, energetic and uplifting. Malus is low dose–one drink contains only 3mg of THC, which makes it perfect to bring along summer adventures. The resin, sour diesel, will leave you feeling energized and in a positive mood. 

 

Barrel Brothers Brewing

Barrel Brothers brews some really great non-alcoholic beer in addition to their traditional brews. They offer six nonalcoholic brews but a favorite is their Morello Barrel Aged Sour–a great option for sour-lovers. It’s a deep red-brown ale, and it’s base beer is aged for three years before being conditioned further on one pound of cherries per gallon. They then used BevZero’s de-alcoholization technology to pull the alcohol out. The sour is complex and rich with barrel characteristics–a true sour, minus the alcohol.

 

House of Saka  

If you’re looking to elevate your cannabis beverage experience, look no further than House of Saka. House of Saka is handcrafted from grapes grown in select Napa Valley vineyards, and uses the most advanced nano-emulsion technology available today. It breaks cannabis oil down to microscopic, water soluble and self-homogenizing particles, and is immediately absorbed for rapid onset. House of Saka is most comparable to wine and they have three products: pink, white and mimosa. 

 

Whatever your reason for cutting back on alcohol, there’s no reason to opt for a less than quality beverage to replace your 5 o’clock cocktail. 

 

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