November 16, 2022 by CBA Staff
The Cannabis Beverage Association (CBA) Board of Directors elects a new President, Diana Eberlein of SōRSE Technology, and Secretary, Jon Purow of Zuber Lawler.
KEEP READINGOct 3, 2022 by Diana Eberlein, VP of Marketing at SōRSE Technology
It was such an honor to represent the Cannabis Beverage Association and my fellow members who come together to bring awareness to the organization’s initiatives that will make cannabis beverages more accessible and safer for consumers.
KEEP READINGJune 27, 2022 by Diana Eberlein, VP of Marketing at SōRSE Technology
We’ve been saying “this is going to be the year for beverage” for years – and it’s yet to reach its full potential. In fact, it’s barely scratched the surface. BDSA reported at BevNET Live that the US cannabis industry is approximately a $28B industry…
KEEP READINGMarch 20, 2022 by Jodi Villa, CEO of Ceria Brewing Company
It’s funny. When your kids are small they think you know everything. Then they become teenagers and they think you know nothing. Finally, as adults, you get a little bit of credibility back. That’s how it was with my now 28-year-old daughter, Catherine.
KEEP READINGFebruary 15, 2022 by Taira Daniel from bu’kei agency
As a social media manager, perhaps you have created campaigns in the past for Black History Month, Women’s History Month or Pride, or posted about holidays recognizing marginalized groups of people.
KEEP READINGNovember 9, 2021 by Ginger Bryant & Macai Polansky
Who We Are and What We Do If you’re reading this newsletter, chances are you already know the CBA is a California based industry trade association exclusively focused on cannabis beverage…
KEEP READINGOctober 14, 2021 by Jonathan Purow of Zuber Lawler
Like all other companies, cannabis beverage companies build their brands through blood, sweat and tears. Unfortunately, one of the many inequities that arises from the federal legal issues tied to cannabis is that cannabis brands cannot obtain the same types of…
KEEP READINGSeptember 20, 2021 by Sebastian Richard & Dan Marmor of Cann
Stick your arm out fully extended and sweep it back and forth in front of you. Now if you followed that instruction, you are probably cursing my name and questioning…
KEEP READINGAugust 18, 2021 by Evan Eneman and Jim Baudino from Sands Lane
Cannabis beverage is one of the fastest growing verticals in cannabis. Beverages currently represent just over 1% of overall cannabis sales and are poised to grow at a healthy rate over the next several years…
KEEP READINGJuly 12, 2021 by BevZero
With recent trends of holistic wellness and fitness, many young people today are cutting back on their alcohol consumption. This isn’t to say that millennials aren’t consuming alcohol at all, but many people ages 25 to 40 are opting for non-alcoholic alternatives to wine, beer…
KEEP READING